AXA chooses Kristīne Kārkliņa to be the healthy nutrition messenger

Kristīne Kārkliņa, one of the best basketball players in Latvia, has been chosen to be the healthy nutrition messenger who, together with AXA and Rīgas Dzirnavnieks, will be educating children and young people about wholesome nutrition throughout the entire season. The cooperation that has been initiated constitutes cooperative education of the new generation on the importance of a healthy lifestyle.

Rīgas Dzirnavnieks will supply AXA cereal products, which form the basis of wholesome nutrition, to the Latvian National Women's Basketball Team candidates to have enough energy to attain their ambitious goals during the entire season. Visits and joint workouts in schools, inviting children and young people to choose active and healthy lifestyles have been planned within the framework of “The AXA Children’s Sports School”.

On Friday July 9th at 17:30 the first lecture with the participation of the Latvian National Women's Basketball Team was held in the Liepāja Olympic Centre, and they visited the young girls’ basketball training together with the lecturer from Rīgas Dzirnavnieks. In the conference hall of the Liepāja Olympic Centre the young basketball players listened to the lecture on the importance of cereals in the nutrition of athletes presented by AXA, the supporter of the Latvian National Women's Basketball Team, and Kristīne Kārkliņa, the healthy nutrition messenger.

Kārlis Mišinskis, the Sales and Marketing Director of AS Rīgas Dzirnavnieks: “Kristīne Kārkliņa has agreed to become the AXA healthy nutrition messenger who will educate children about proper nutrition. The intention is that, concurrently with educational sports classes, the children will be told about wholesome food for athletes, which is rich in cellulose and carbohydrates found in cereals. Young people are willing to listen to the opinion of athletes, therefore in line with sports activities with the famous basketball player, we will invite children to pay more attention to meals by replacing unhealthy snacks with products that are friendly to the human body.”

The Latvian National Women's Basketball Team candidate stresses that she really appreciates the initiated cooperation, since wholesome and healthy nutrition in an essential part of life not only in professional sports, but also for every one of us. “The lifestyle of an athlete plays an important role in achieving good results in sports. I am glad that together we will be able to motivate young people to choose an active lifestyle through pointing out the importance of healthy nutrition in the course of everyday life. I was glad to be invited by Rīgas Dzirnavnieks to prepare joint educational lectures for our young people, since that way we will not only popularise basketball, but also nutrition, which provides energy, persistence and improves results not only in sports, but also in studies,” said Kristīne Kārkliņa.

The goal of “The AXA Children’s Sports School” is to, in cooperation with athletes, invite children and young people to pay attention to sports activities and wholesome and healthy nutrition every day. AXA cereals form a part of wholesome nutrition and are a valuable source of energy for both sports and daily activities. The main value of cereals is in carbohydrates, which are responsible for a person’s energy level, and cellulose, which helps the body to regulate the digestive functions.

AXA products are an extremely valuable source of energy for athletes, ensuring energy right at the moment when it is needed the most and allowing the natural rhythm of life to be maintained.
 

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